As lots of folks have, I’ve been playing about with Google’s new Social Search. As I forged my way over enormous amounts of spam I start to see a tiny light at the end of the tunnel. That light is definitely the prospect of inbound link building.
There are a few search terms out there that no matter how hard you try you probably will never rank #1 in SERPs. If you think you can easily conquer out Best Buy and Sony for the term “electronics” then you will want to walk yourself away from the computer now, write down a resignation letter for your present SEO position and apply for a PPC account management position where you could outbid your competition.
Now with social search in the fold, even if your website just isn’t one of Google top 10 organic final results does not mean you can’t seize a place on the 1st page of SERPs. A good way to make your presence felt on the first page of SERPs is to research key terms for your market sector and embed them within your social media status updates and even blog posts. This could provide your website and social media profiles exposure that was unattainable just before social search has been executed. If it’s a highly searched terms your company can become exposed to a large number of new people each day.
With this thought, if you’re producing top quality website content or providing a product consumers need/want you may use this publicity to acquire link building service to your website. If you are working your status updates, tweets and blog posts correctly you ought to be able to bring in links using the suitable anchor text for your niche.
Base on SEOMoz’s write-up on ranking variables, inbound links with correct anchor text are probably the most important items search engines look at regarding their rankings. If you make use of social search meant for link building, link development or use additional link building service aid, you may be capable of getting your website some extra exposure and move up the rankings quicker than predicted.