SEO, web design and Internet marketing function in a closed relation of full interdependence. Incompatibilities do appear between SEO and web design and such occurrences are pretty common. The root of the trouble is the improper collaboration between the optimizer and the web designer. The SEO elements should be included in the web design. If you don’t follow this rule, the SEO will later come and rip off the design scheme, making part of work useless. Things should not go like that; this is where trouble begins.
SEO web design should rely on advanced SEO techniques, so that the website looks great and it also has a well-optimized code. It is incorrect to assume that with SEO only website content has to be optimized, the code requires optimization as well. Meta tags, titles, headlines, URLs and various other elements play an important role for SEO web design too, influencing page rank and web popularity. The website structure in fact should support SEO by its easy-to-use platform or pattern. Here is what I mean by this.
A website with a vertical in-depth design will be more difficult to access by search engines. The more complex the web design, the harder it will be for SE to index the pages. This is one of the reasons why some search engines access website files incompletely. With a simple horizontal site structure, SEO web design would be more advantageous and definitely easier. The horizontal structure is ideal for a quick access to the files. The directory structure certainly ranks highest under the circumstances.
Even when the SEO and web designer work together, many mistakes can appear related to SEO web design. Among the common errors we can mention:
- complex directory and file names with numbers and weird characters included;
- large images that are hard to load;
- fancy graphic;
- too little room for text;
- too many flash files that block access to text information, etc.
The list of problems could be much longer; these are just examples of very common problems that stand in the way of correct SEO web design. As a marketer, you should be very careful who you entrust web design to. Make sure the designer has top knowledge in the field and he/she complies with your requirements for simplicity, user-friendliness and easy access.
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