At the end of the day it is the search engines that finally bring your site towards the notice of the potential customers. When a topic is typed for search, nearly instantly, the search engine will dig through the incredible number of pages it has indexed about and present you with ones that match your topic. The searched matches are also ranked, so the most relevant ones come first.
Keep in mind that a prospective customer will probably only look at the first 2-3 listings in the search results. So it does matter where your site appears in the search engine ranking.
Further more, all of them use one of the top 6-7 search engines it is these top search engines attract more visitors to websites than anything else. So finally it all depends on which search engines the customers use and how they rank your website.
It is the Keywords that play a huge role than any expensive online or offline advertising of your website.
It is found by surveys that a when customers want to track down a website for information or to buy a product or service, they find their site in one of the following ways:
• The first option is they find their site through the search engines.
• Secondly they find their website by opening a link from another website or page that pertains to the topic in which they’re interested.
• Occasionally, they locate a site by hearing about it from a friend or reading in an article.
Thus it’s obvious the the most popular way to find a website, by search engine, represents more than 90% of online users. Quite simply, only approximately 10% of the people searching for a website use methods besides search engines.
All search engines employ a ranking algorithm and one of the main rules in a ranking algorithm is to check the location and frequency of keywords on a web site. Don’t forget that algorithms also give weightage to link population (number of web pages linking to your site). When performed by a qualified, experienced search engine optimization consultant, your site for high search engine rankings really does work, unless you have lots of money and can afford to pay the expert. With better understanding of search engines and how they work, you can also do it by yourself.