What is the true value of Search Engine Optimization? The answer to that question depends upon the what end result is for the customer and what that return on investment produces for their business. You may have these questions if you are searching for an search engine optimization consultant on the northern beaches of Sydney or anywhere for that matter.
There is a large variation in the amount that experts charge and it is not too out of the ballpark to pay anwhere from $2 – $4K per hour for their consultation. This may seem like a large sum to be spending but at the end of the day, the return on investment determines the value of the spend.
For example if a top of the range seo consultant developed a blueprint for marketing success online that uncovered the most profitable keywords, identified the top competitors, and revealed a content building and back link building strategy that took the organization to the top of the search results, while simultaneously dominating a majority of the listings on the number one page and kept them there, then most definitely it would be worth spending the money.
It depends upon the market, the company is up against. This in turn depends upon the value of the final product that is for sale. Products that have a higher overall market value through total achievable sales allow for higher promotional budgets.
To see what I mean, let’s take a look at a high dollar value product.}
It is essential that everybody has a need to be healthy to sustain life on this planet, so the reasons are only natural for the huge amount of appeal health as a niche attracts.
Lets say that to be on the first page of Google for “best weight loss diet” was worth $350,000 in gross sales for the organization that existed in one of the top spots, either 1, 2 or 3. I am familiar with this market, so these figures are quite accurate for an information product of this nature.
If a new business to the marketplace wanted to challenge that first business and was delivered a online marketing blueprint that enabled them to do just that over the next 12 months, then the capital invested of $4,000 for the seo expert’s one hour would be very valuable indeed.
So to answer the question ultimately, we need only look at the results to see if the $4K per hour was worth it. In the our test case, we can see that gross sales boost of over $300,000 would make that hourly investment charge seem like a well worthwhile spend.
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