Off Page Optimization

What is off page optimization?

Off page optimization (off-page SEO) are techniques for search engine optimization that are carried out off the pages of a website to help maximize its performance in search engines for target keywords related to the page content. Off page optimisation is just as important as on page optimization. Examples of off-page optimization include linking, and placing keywords within link anchor text. Methods of obtaining links can also be considered off-page optimization. The most important off page SEO techniques can be summerised as follows-

 

(1) Press releases.

 

(2) Link exchanges.

 

(3) Article distribution.

 

(4) Social networking via sites like Facebook, Digg and Twitter.

 

(5) Link campaigns, such as asking complementary businesses to provide links.

 

(6) Web directory listings.

 

(7) Blogging, run a separate site or on the same URL.

 

(8) Forum posting, reponding to queries.

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  SEO News

24 Feb 2010

SEO Tips for Meta Description Tags

The meta description tage for a web page is found in the header part of each web page, and can be located in the html source code as starting with <meta name=”description”.

The use of these SEO meta tags has dwindled over recent years (due to spammers) as search engines are choosing to read the page content as a preference for pulling page related results, however they still have a visual use for pulling in visitors when you have a page that is text free, say loaded with images or video.

How can it do this? Well the tag itself is displayed under the blue hyper linked title of the page in the SERP's, and if well written it can enocurage the searcher to click on your link.


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