Search engine based traffic is incredibly valuable primarily because it is targeted and doesn’t cost anything. There are so many different things that play into whether or not you will find SEO success and before you spend all of your time on off page efforts like link building, focus your attention on your on page SEO efforts. So what exactly is on page SEO? It’s nothing but the optimization that you do on your webpage. Everything from the content you write to your keywords are part of your “on page SEO” efforts. Keep reading to learn a few of the things that you can do make sure that your on page SEO efforts actually pay off.
Your main tag for the heading on all your pages will be different according to the phrase each page is targeted. What all that means if the page keyword phrase must be used in your main headline tag, the H1. Of course you always need to make sure you are writing mainly for your readers. Your headlines will be more effectively read by the bots if you place your important keywords at the start of the headline.
This is just one aspect of your on-page SEO that needs to be done the correct way.
Take great care with your permalink settings for your blogs because that will determine a lot with SEO. Google does look at filenames and checks for keywords used in them, and that is another aspect of good SEO. Once again we have to talk about the usability of your site which does include your site page URLs, etc. Search engines want to serve the right information to their users, so it’s obvious that they will look at factors from a human point of view. Your WordPress panel will have a little tab where you can structure your permalinks the way you want them.
Lastly, make sure you’re placing your main keywords or phrases in the meta title and meta description tags. Over the last years the search engines have come a really long way. They have far more intelligence than they used to when it comes to learning about web pages. When you include your primary keywords and phrases in your meta title and description, you tell Google and the other big search engines exactly what your pages are all about. You have to keep things as clear and to the point with the search engines as possible. Make their job easy, not difficult. Now you know a little bit about optimizing for the on site or on page factors, and you need to go out and learn all about it. Lots of time the deciding factor with page one ranking has everything to do with on page. Attitude and beliefs are everything in competitive arenas, and that is why a person’s belief system plays such an important role in business. Find out who the old-time major players with SEO, and then you can learn from them and perhaps join their newsletters and such.